Intersection of PPC & Profitability (PART 1)

Episode 78In today’s episode, David and I will talk about pay-per-click (PPC) and profitability and how we can reconcile them in our businesses. We have also included a real-life case study from one of our portfolio companies, as well as a discussion of Advertising Cost of Sale (ACoS) and Total Advertising Cost of Sale (TACoS). Listen to this episode and learn how PPC and profitability intersect! [00:01 - 02:43] Opening SegmentWe introduce our topic for todayHow to reconcile PPC and profitability [02:44 - 12:59] ACoS and TACoS Don’t miss our break down of ACoS and TACoSWhy you should know your breakeven point FREE download on TACoS & ProfitabilityLink belowWant some Amazon refunds? Check out GetidaPromo code: FTM400How to analyze shipping cost properly Go over your income statement the right way [13:00 - 20:19] Our Case Study We talk about the 3 phase of one of our portfolio companiesLaunchStruggleDial in What you should realize about this case study according to Ken[20:20 - 21:30] Closing Segment Connect with us. Links belowFinal words Tweetable Quotes:“Knowing your numbers is probably one of the top things you should be an expert at if you’re in this business.” - Ken Wilson“Knowing your true breakeven point and then setting ACoS goals and monitoring and measuring them on a daily or weekly basis is really important.” - David Schomer------------------------------------------------------------------------------------------Do you have a similar experience? Send us a voice message and let’s see how we can help you! Know more about TACoS and Profitability! Start here. FacebookYouTubeInstagramEmail us --> [email protected] US A REVIEW! Support the show