Intersection of PPC & Profitability (PART 1)

Episode 78 In today’s episode, David and I will talk about pay-per-click (PPC) and profitability and how we can reconcile them in our businesses. We have also included a real-life case study from one of our portfolio companies, as well as a discussion of Advertising Cost of Sale (ACoS) and Total Advertising Cost of Sale (TACoS). Listen to this episode and learn how PPC and profitability intersect! [00:01 - 02:43] Opening Segment We introduce our topic for todayHow to reconcile P...