252. Ann Crady Weiss, Co-Founder & CEO of Hatch

Today, I'm joined by Ann Crady Weiss, co-founder & CEO of Hatch. Hatch is a sleep wellness company for the whole family. With 500K+ units sold, its soothing clocks and infant sound machines are helping consumers wind down and rest up. In this episode, we talk about building a billion-dollar brand. We also cover: • Scaling profitably • Selling sleep as a service • Personalizing sleep optimization Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Hatch’s Website: https://www.hatch.co/ Hatch’s IG: https://www.instagram.com/hatchforsleep Hatch’s TikTok: https://www.tiktok.com/@hatchforsleep -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:41) Hatch's Journey and Product Evolution (03:29) Expanding to Adult Sleep Solutions (04:39) The Science Behind Hatch's Products (06:24) From Baby Products to a Sleep-Focused Company (07:46) The Market Opportunity and Business Strategy (09:43) Creating Personalized Sleep Solutions (15:40) Research Behind Hatch Products (20:16) Building a Culture of Rest at Hatch (22:12) Future Roadmap (28:06) Team Building Insights (32:48) Conclusion