68. Startup Spotlight: Wilfred Valenta, CEO of Silofit

This week, we’re excited to bring you another edition of Startup Spotlight – a series where we speak with early-stage founders working on fitness and wellness startups.   Today I’m joined by Wilfred Valenta, CEO of Silofit.    Silofit is a network of private, on-demand fitness spaces.    In this episode, we discuss innovative approaches to brick and mortar fitness. Wilfred shares his vision for a decentralized gym — spanning real estate, software, and services. And we talk about why the company is focused on helping fitness professionals grow their business.    More from Wilfred   Wilfred is the CEO & Co-founder of Silofit, a platform for fitness and wellness professionals to run their physical and digital business completely from end to end. The company offers private workout space at 40% less compared to standard gyms, an app to help sell content and find leads, and supporting education and certification. Silofit is venture-backed by Whitecap VP, Courtside VC, Alate Partners, and famed football player Ndamukong Suh. Currently operating 8 spaces across 2 cities, the company is set to demonstrate significant growth as it enters the U.S. market in 2021. More from Fitt Insider    Fitt Insider is a newsletter and podcast dedicated to the business of fitness and wellness.  Join industry-leading operators and investors by subscribing: http://insider.fitt.co