Fika with Abby Covert and Andy Polaine

Abby Covert is a staff information architect at Etsy and the author of “How to Make Sense of Any Mess” a book about information architecture for everybody. She says that it is not uncommon to see semantic arguments and legacy decisions drive the information architecture of products and the organizations that make them. This can negatively impact organizational efficiency and user experience. In this Fika break, we talk to Abby about the messes made of information, how she helps companies arrange and structure all the parts of their experience into a cohesive whole for their users, and how language gets in the way of understanding one another.