Fika with Kelly Baron and Skipper Chong Warson

Have you ever binge-watched Orange is the New Black or Friends or some other show on Netflix even though you were exhausted? Of course you have. We all have. While binge-watching is not the worst behavior in the world, the same path of least resistance that keeps you in front of the TV can be harnessed for good. It’s called nudge theory, which means using indirect technological suggestions to disrupt human nature. We spoke to our very own Kelly Baron, a product strategist at Fjord Austin, about the utterly fascinating world of nudge theory in our Fika break and ahead of her talk on the subject at the 2017 SXSW Conference.