#46 Getting Vocal for Local Businesses with John Vuong, Local SEO Search Founder

“Without clients, without giving, or without helping others, why are you in business? I know a lot of people that are chasing; chasing money, fame, titles, and whatever it is, I just want to help people. People that are good and hard-working.”Hello everyone! Welcome back to yet another exciting episode of the FCM interview series and joining us this week is John Vuong, the founder of Local SEO Search.  Local SEO Search is an SEO company based out of Canada that offers its services to small businesses, especially family-owned traditional businesses that aren’t well-versed in the digital marketing space. John talks about his professional journey of working in advertising & sales for about ten years and then shifting towards the digital side of the industry. Later, he went on to work at Yellow Pages and, in those five years, interacted with thousands of local business owners.This experience made him realize that he really enjoys working with local business owners and wanted to do more for them, which led to the beginning of his own venture with Local SEO Search. In this interview, we mainly discuss highlighting the value of people and how the whole purpose behind owning a business is essentially to give back to the ones that matter the most, i.e, the customer.  We also talk about the lessons he learned along the way in terms of hiring decisions and John adds a fresh perspective to it by suggesting to enjoy the process while hiring someone and things will eventually fall into place. You can find out more in this episode as there’s surely a lot to take away from it. In this episode we talk about:John’s professional journey and experiences Reasons behind starting Local SEO Search’Bridging the gap between business owners and their digital presenceSimplifying digital marketing for traditional businessesThe ups and downs of hiring decisionsPeople-oriented approachTimestamps 00:04 - Introduction to John Vuong00:24 - Story behind starting Local SEO Search03:46 - Does social media count as an SEO? 06:11 - Educating clients along the way07:14 - People over everything else in a business 09:59 - The management structure at Local SEO Search16:03 - Nurturing a team of 30 people18:40 - Customer is always the focal pointYou can connect with John Vuong on LinkedIn. You can also check out the official website of Local SEO Search here. They also have a podcast called ‘Local SEO Today’ available on all platforms wherein they share valuable insights on things you can do or prevent from doing while running and growing your business.