#52 Add Meaning to Your Brand With Inclusivity with Kelly Odor

“From a very personal perspective, I’ve got a big interest in being inclusive. My dad set up a company 40 years ago and it was all about creating technical and communication aids for people with difficulties. Even when I was 12, I was writing reports for school about how we can create technology that’s gonna support people who are physically challenged. This has always been a part of my blood.”Hello hello! Welcome to an all new episode of the Flying Cat Marketing interview series. Joining us this week for a very insightful conversation is Kelly Odor, Marketing Director at Bookster.    Bookster is a property management software for holiday rentals. It works as a tool to help you create your own website, take bookings, take payments, manage bookings, and market your properties.Kelly talks about her journey of having worked in different industries and how that helped her take bits and pieces from each industry and continue to transfer those skills wherever she has worked. In this interview, we talk about promoting inclusivity through work, branding efforts at Bookster, different types of feedback and its process, the importance of email marketing, and much more!  The idea of inclusivity is something Kelly has been passionate about since childhood. She has always aimed to incorporate technology to support people with special needs and that's something she aims to prioritize at Bookster as well.Kelly also shares the key to creating an effective company newsletter by sharing her own process and some secret recipes that have been helping Bookster achieve a higher response rate on their newsletters.  If there was just one key takeaway from this episode, we would mention it right here but there are just so many wonderful insights that you’ve got to check out the full episode right away! In this episode we talk about:Kelly’s journeyInclusivity at workGetting valuable feedbackHow Bookster stands out Importance of email marketingGetting newsletters right   Timestamps 00:06 - Introduction to Kelly Odor00:38 - Kelly’s background in the industry 01:58 - Skills that Kelly took forward in her career 05:19 - Working on increasing inclusivity 08:31 - Taking initiative on inclusivity   10:52 - The journey of the property listing tool12:39 - The Bookster way of getting feedback  18:33 - How Bookster is unique in the industry21:35 - Approach to email marketing 27:13 - Key aspect of Bookster’s newsletters You can connect with Kelly Odor through her LinkedIn. You can also check out the official website of Bookster here. While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin