Failing fast: Embracing experimentation with Lindsay Kelley

In this episode of Executive Conversations, Maeva Cifuentes speaks with Lindsay Kelley, VP of Marketing at Sonar Software.  Lindsay talks us through her techniques for advocating for marketing initiatives within the organization to secure necessary resources. They also discuss methods to develop and present budgets that reflect marketing goals and company targets and strategies to identify and collaborate with internal allies who can champion marketing initiatives.In this episode, we talk about:Executive Buy-In​Long-Term GTM Strategies​Data-Driven Narratives​Budget Alignment​Internal Marketing