How to create genuinely useful thought leadership content at scale w/ Brooklin Nash

How do you create thought leadership content at scale even if you don’t have access to leaders? By broadening your definition of what a thought leader is, and taking a holistic approach to content creation, that’s how.    This week on the Flying Cat Marketing podcast, we talk to content marketer Brooklin Nash about how he takes expert voices and elevates them through B2B SaaS brands. Brooklin is a six-figure freelancer, aspiring seven-figure agency owner, and trusted by companies like Mixpanel, Skillsoft, and CloudShare, so we figure his advice is worth listening to! Thought leadership has become a bit of a well-worn phrase in recent years but, as Brooklin explains, genuine thought leadership is way more than CEO-driven opinion pieces. He defines it as “Putting expert voices front and center in your content that match who your audience is and who you're actually selling to, whether they're your business users, end-users of your product, or decision-makers.” With that out of the way, Brooklin walked us through his approach to getting time with subject matter experts, and how he makes the most of it to produce a true content web of knowledge that drives demand generation. Finally, he explained when and why content should be divorced from demand generation, and how to improve sales-marketing alignment to create sales collateral that can be used at all funnel stages.All this and more in the full episode! In this episode: Brooklin’s definition of what thought leadership isHis content creation process, and how he scales it How to avoid asking the same 101 questions in interviews with subject matter expertsHow to improve sales and marketing alignment His experience creating content for Mixpanel and Hopin How he gets time with internal and external experts When and why content needs to be divorced from the productAbout the guest:Brooklin is a content marketer for B2B SaaS companies. He became an "accidental" six figure freelancer, and is now working to become a "purposeful" seven figure agency owner. He works with companies like Mixpanel, Skillsoft, and CloudShare, usually out of his home in Antigua, Guatemala.Timestamps01:37: Brooklin’s definition of what thought leadership is03:29: His content creation process, and how he scales it 04:01: How to avoid asking the same 101 questions in interviews with subject matter experts07:40: How to improve sales and marketing alignment 11:03: His experience creating content for Mixpanel and Hopin 14:36: How he gets time with internal and external experts 16:41: When and why content needs to be divorced from the productConnect with Brooklin Nash on LinkedIn: https://www.linkedin.com/in/brooklin-nash/Follow Flying Cat Marketing on the following channels to get more tips, tactics, & knowledge on content marketingInstagram: https://www.instagram.com/flyingcatmarketing/Facebook: https://www.facebook.com/flyingcatmarketingLinkedin: https://www.linkedin.com/company/flying-cat-marketing/