Scaling video content production for SaaS companies with Rishabh Bhandari @Content Beta

In this episode, we talk about:Video content productionVideo marketingVideo marketing metricsConnect with Rish on LinkedIn: https://www.linkedin.com/in/rishabhb/Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywherePrevious guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlist, Farzad Rashidi @Respona, Andrea Skarica @Mixmax, Ashley Levesque @BanzaiListen to our most popular episodes: A Content System Beats Content Ideas, with Brad Smith @WordableHow to create a company culture that puts you ahead of the pack, with Adam Harris @Cloudbeds How Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change 👊Follow Flying Cat Marketing for more SEO strategy and content advice from the agency that helped Hotjar, Mixmax, and ActiveCampaign drive more revenue from organic traffic in a sustainable and predictable way.Website: https://www.flyingcatmarketing.com/LinkedIn: https://www.linkedin.com/company/flying-cat-marketingTimestamps:00:00 - 00:40: Introducing Rishabh Bhandari00:41 - 01:15: Content Beta01:16 - 02:52: What kind of video content you should produce for every step of the funnel02:53 - 04:16: There’s a lack of MOFU and BOFU videos in SaaS04:17 - 05:20: Why you shouldn’t gate demo videos05:21 - 07:53: Video marketing metrics per stage of the funnel07: 54 - 14:56: Low-cost ways to produce video content14:57 - 17:54: Roles and structure of a video content creation team17:55 - 19:56: How to keep video content up to date19: 57 - 20:35: Connect with Rishabh