Ep #237 How to Use Trade Shows for Good!

It's trade show season with the biggest one of the year, ExpoWest, wrapping up this week. Whether you are walking the floor of regional shows, distributor shows or buyer shows like Fancy Food or Expo, it can be overwhelming at best and deflating at worst. I've seen founders come back from shows feeling hopeless caught in compare and despair or a "how will I ever succeed with all the other brands out there" mindset. Trade shows, or event big farmers markets, can be used for good to help ...