#195: Establishing Your Why with Stacy Tuschl

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

[Why should we create an online course. Showcase statistics, case studies, etc -- build a case of all the whys and what people are doing - people who give public knowledge about their launch numbers, etc -- scalability, not trading your time for dollars]

Poll:

• Appreciate the benefits as the business owner:

• Stop trading your time for dollars.

• Scale your business -- serve more people ----Allow others to learn at a much more affordable rate in a DIY or group setting --- my 1:1 rate right now is $2k/month not everyone can afford that but they can learn in a program like her marketing lab for a fraction of the cost and still get access to me.

• Passive income - Make money while you sleep.

  I want to share with you a quick story….

  Almost 2 years ago, I kept getting asked by business owners time and time again, “How do you get so much done?” I would meet with women at a coffee shop and explain my Google calendar system, I would have women over to my home to share all of my productivity tips and quickly I realized there were so many business owners who needed to get more done, but wasn’t sure how to best maximize their time. Cue, online course! I quickly realized I needed to create a training that didn’t subject me to my time and that someone could do on their own. I knew there were more people that needed this training, and I hadn’t even begun to grow my following, so guess what I did? I reached out to someone else who had a following. We agreed to split the earnings 50/50 and we launched my first online course. Little did I know this would be the start of a great new beginning, and we brought in $11,000 our first launch.

  So, if you have been saying to yourself defeating thoughts such as:

  “I could never create an online course, I don’t have a following yet” or “I could never create an online course, I don’t have any expertise,” let me just silence those thoughts right now!  Creating an online course is as simple as taking a question you are asked frequently, breaking it down into a step by step solution and sharing it with others!

  (And yes, this exact course I have mentioned still exists and is now the course I include as a BONUS in most of my course launches because I know it is essential to maximizing your time in both life and business).

So, by the time you have reached this point in the blog, I am sure you are ready to get at it and create your first digital product, so I don’t want to keep you any longer. If you want to learn more in-depth about digital products, don’t forget to watch the replay of my training today here.

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