#212: What Makes An Offer Irresistible And Virtually Impossible to Ignore

"How do we get people to absolutely want to buy?"  At minute 2:10 Stacy talks about return on investment. Stacy explains how providing testimonials and case studies are essential to building credibility and prove that there will be a positive return on their investment. She discusses how return on investment does not necessarily mean a monetary value, but can include the tools and learning experiences.