What Is the Yurttt? Joseph ‘JoJo’ Simmons on Building a Creative Studio on a Farm, Friendship, and Fatherhood

Fatherhood, emotional intelligence, and men’s mental health shaped their bond—now JoJo and Kris are using storytelling to build something bigger. In this episode of For Good, Joseph “JoJo” Simmons and his co-founder Kris Karl take you inside the yurt on Karl Family Farms—the creative HQ of their values-driven studio, 3isFor. JoJo and Kris first crossed paths as teenagers in North Jersey, but it took decades, fatherhood, and a shift in priorities to turn a surface-level friendship into something much deeper. Now leading a values-driven company rooted in storytelling, they reflect on how emotional intelligence, vulnerability, and values helped them build a creative studio on a working regenerative farm in New York’s Hudson Valley. This episode lays the foundation for the For Good podcast — a space where mental health, legacy, and purpose-driven work take center stage. In this episode: The North Jersey high school days—and why they didn’t truly connect until later in life. How becoming fathers changed the way they move through the world. Why the yurt became the heartbeat of 3isFor. What emotional intelligence looks like inside a business partnership. How storytelling can be a tool for healing, impact, and generational change.   Meet your hosts: Joseph “JoJo” Simmons is best known for Run’s House and Growing Up Hip Hop, but his real evolution began off-camera. A husband, father, entrepreneur, and mental health advocate, JoJo received the Phoenix Arising Award from the Black Mental Health Alliance for his work promoting emotional intelligence and men’s mental health—especially in Black communities. Kris Karl is a regenerative farmer, investor, creative thinker and co-founder of 3isFor. With a background in public service, Kris brings a deeply rooted perspective to storytelling and sustainable business. As a husband and father, he’s committed to doing work that aligns with his values—from the soil to the studio. Links and Resources: Follow @forgoodpodcast on Instagram Follow @3isfor on Instagram Follow @karlfamilyfarms on Instagram Follow @dadventuresinfarming on Instagram   Subscribe to the For Good podcast on Spotify, Apple, or wherever you get your podcasts. Timestamps: 00:00 Introducing the Podcast and Co-Founders 02:25 High School Memories and Friendships 04:46 Meeting Dave Dow and Forming Bonds 06:55 Navigating High School Challenges 18:03 Privilege and Grounding 20:07 Business Ventures and Cannabis Industry 25:51 Pivoting to Content Creation 33:01 The Power of Storytelling in Cannabis 34:40 Addressing Stigmas and Building Community 36:42 Intentional Content Creation 37:52 The Journey of Building a Business 42:09 Redefining Modern Masculinity 47:39 Diverse Approaches to Cannabis Consumption 57:21 The Yurt: A Creative Space 01:00:27 The Strength of Partnership 01:07:11 Upcoming Episodes and Conclusion