The Good Mineral - The Mathematician Taking A Grassroots Approach Into Kickstarting A Beauty Brand ft. Ego Iwegbu

Co-founded by sisters Ego and Natasha Iwegbu, The Good Mineral is a range of ‘makeup as skincare’, with the ethos that beauty should be easy and authentic. As a mathematics graduate of King’s College London, Ego always dreamt of starting her own business and went on to own 9 salons across the UK and South Africa before launching The Good Mineral in 2021 with a grassroots process to carefully develop their formulations. If you enjoyed this episode, please make sure you like, subscribe and share with anyone you know who will love it too!Founded Beauty is available on all podcast platforms and we release new episodes every Monday and Thursday so be sure to follow the podcast to be notified. We really appreciate every single listen, share, and review. It goes such a long way and helps us reach new listeners. Follow Akash & Ego:Akash Mehta: @mehta_aFable & Mane: @fableandmanewww.fableandmane.comEgo Iwegbu: @egoiwegbuThe Good Mineral: @thegoodmineralwww.thegoodmineral.comFor more information about Founded Beauty, please visit www.foundedbeauty.com#foundedbeauty Hosted on Acast. See acast.com/privacy for more information.