From Recruiter to Coach: Building a Community for Purpose-Driven Salespeople with Paty Araiza

In this episode of Founders Future, with host Olivia Sammons, we sit down with Paty Araiza, the founder of ISA-Recruiting. Paty takes us back to the beginning, sharing how her passion for nurturing and empowering people—first discovered through tutoring and teaching—evolved through her extensive career as a sales and enablement manager. She identified a critical disconnect between what recruiters, hiring managers, and successful performance actually look for in a salesperson. This insight, co...