Mastering Product Positioning: Anthony Pierri’s Journey with Fletch PMM

In this episode of *Founders Future*, Laura Skinner interviews Anthony Pierri, co-founder of Fletch PMM, a consultancy specializing in product positioning and homepage messaging for B2B SaaS startups. Anthony shares how Fletch PMM grew from a side project at a product design agency into an independent company that has helped over 300 venture-backed startups refine their messaging. He discusses the challenges of finding market focus, their success using LinkedIn to build a pipeline, and the im...