Selling in the AI Era: How Bryan Gray’s ‘Priority Sale’ Protects Your Margins

In this episode of Founders, Future, with host Jay Encarnacion, Bryan Gray, founder and CEO of Revenue Path Group, shares his revolutionary approach to sales in the AI era. With over three decades of experience and a neuroscience-backed methodology, Bryan explains how traditional sales strategies are failing in today’s market—where decision-making teams are larger, margins are shrinking, and AI is reshaping seller roles. He dives into his "Priority Sale" framework, emphasizing the need to eng...