The Future of Event Marketing: Marcie Shelton's Story of Purpose and Growth

In this episode of Founders Future, host Joseph Fitzgerald welcomes Marcie Shelton, founder of Give2Lead to explore her journey of disrupting the traditional event marketing model. Marcie shares the inspiration behind her innovative business, which encourages companies to replace wasteful swag with meaningful donations to local nonprofits in exchange for lead generation. Marcie discusses the challenges of behavior change among small business owners, her grassroots marketing strategies, and he...