551: From $0 to $30M in 3 Years Selling Fashion | Aimee Smale [VIDEO]

In this episode, Aimee Smale, founder of Odd Muse, shares how she went from designing £10 logos to building a £24M self-funded fashion brand. Aimee takes us behind the scenes of how she spotted a gap in the market, launched Odd Muse with just £12,000, and created an iconic blazer that turned her brand into a viral success. She explains how she leveraged pre-orders to scale without investors, handled copycats like PrettyLittleThing, and built a fashion label that prioritizes quality over fast trends. Entrepreneurs will gain insights into organic brand building, mastering influencer marketing, and scaling a business while maintaining authenticity. Listen to Nathan and Amy discuss: - The origin of Odd Muse and why Aimee saw a gap in the mid-luxury fashion market - How she self-funded the business and used pre-orders to fuel growth - The power of community-driven marketing and leveraging organic influencer relationships - Dealing with copycats and protecting brand integrity in the fashion industry - Expanding into retail with pop-ups and global growth strategies - And much more business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine