2022 Annual Income Report: The Ups and Downs in my Business

Free and Fearless - A podcast by Lidiya Kesarovska

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Happy New Year and welcome to the new episode, the first one for 2023. One annual tradition I can’t leave behind is sharing my income report. It’s about reviewing my year in business, the ups and downs and all the numbers – for every single month. I also dive into blog traffic, podcast downloads, email list growth, the offers I released, and so on. Basically, all the things that matter get quantified and summarized. Tune into the episode below: Show Notes: * How much I earned in 2022 * Breakdown of each income stream * Why I earned less from blog sponsorships than I did last years * What’s up with my ad revenue * Where most of my time was spent last year and what that led to * The negative sides of a digital product business * What I’ll create now that I’ve completed my product suite * How many page views the blog got in 2022 * Where that traffic came from * Email list growth * How the podcast did last year * What I launched and when in 2022 * Things I won’t do again when launching * What I’ve learned from multiple product launches * What went well in 2022 Mentioned: * Epic Biz Year * 2021 annual income report * 2020 annual income report * The Blog Sponsorship Boss * Mediavine * Blog to Biz System * Bold Business School * The Master Blogger Bundle * Blog Coaching Transcript One of the most uncomfortable things in business is to follow up on something you promised, such as letting your people know how much you earned and how the business did at least once a year, when the numbers don’t look good. As you’ll hear below, the income in 2022 was 25% lower than in 2021, and 37% lower than the year before. I’ll keep it real and say why that happened and what I’m going to do about it. My intention with this year in review is that you see what goes behind the scenes of a 5-figure business, see that it’s empowering to share your numbers and maybe do the same, learn from my mistakes,