3 Brutally Honest Reasons Why I Started a Business (It’s Not What You Think)

Today I want to share with you the real reasons why I started a business, and how they motivate me to keep working on it every single day. This might hit differently. Maybe it’s too intense for some, maybe it comes as a shock to others, or maybe it helps you in a way I can’t even predict. Maybe it gives you the permission to be who you truly are, to finally say no to factors or people or just things in your life that seemed like they are part of who you are and defined you and your reality, but they actually don’t. You’re in charge and you’ve always been in charge. So let’s dive in.  Defining your deeper why and using it to gain momentum. See, I’m not your average blogger and business owner, and it’s no coincidence that I first got into personal growth and then into business. There are always deeper reasons for why we do what we do, and I’ve chosen to live a life of self-awareness and clarity, so I like to get to the bottom of it, especially when it’s about me and my life. If you’ve been following me for a long time now, opening my newsletters, if you’ve read my About page and maybe listened to some of the podcast episodes where I share some musings, lessons, a bit about my childhood and where I come from and some of the issues I’ve been dealing with, you might have an idea of where this will go. If not, you might be surprised. But at the same time, it’s not surprising. I always say that you need a very, very good reason for starting a big project, such as a business. It will cost you so much of your time and effort and will probably last for the rest of your life. So, things like, “I want to make money.”, or “I want freedom.”, or “I want to be my own boss.”, simply aren’t strong enough. Many people say that and yet they don’t mean it. They don’t really have those needs or those desires in their heart, or they aren’t very specific.  We all say we want freedom, but freedom from what? Or freedom to do what? And why?  This exercise – defining your deeper why and using it to gain momentum – can be one of the most powerful practices. It can also be the reason you stay in business. If the why is so strong, a day won’t go by without having it on your mind. It’s the thing that’s on your mind when you wake up and when you go to bed. It’s what you can put above everything else. It’s what motivates you to avoid short-term pleasure and put long-term results first instead. It also often has to do with the impact you provide, with something bigger than you. And it’s something that might be connected to pain, shame, anger, discomfort, guilt, or any other of the strongest emotions that we can use to our advantage and turn into fuel for growth.  This is usually the case with the business owners I’m following online and learning from. I like the self-made people, the ones who struggled and knew nothing about business, but who had a vision and still do. Also,