Content That Helps vs Content That Sells

Some of you might find it confusing to see the difference between a strategic piece of content that serves, and one that only sells. And I’m here to help you with that today. Tune into the episode to learn about the difference between the content that helps and the content that sells, as well as what to do and what to avoid in terms of content creation. Show Notes: * What every piece of content must do first * The price we pay for content that’s not authentic * How creating the right content feels * How your audience reacts to aligned content * What happens once you publish the content that helps * What makes you create the wrong content * The thoughts you have that mean you’re creating only content that sells * What your body and feelings are telling you about your content * An easy way to get back to creating valuable content Mentioned: * Epic Biz Year * Fearless Content Transcript Welcome to the new episode. Hope your year is off to a great start. I’m still reviewing last year, taking the lessons and letting go of what no longer serves me, and creating the vision for 2023. I really think it’s a process that goes differently for everyone and that takes a different time. In my case, it’s weeks. I can definitely do a quick exercise on that and get it over with, but that’s not the point. It’s when you know deep within that you’ve let go of the past 12 months so you can create space for new things to manifest in your reality. I’m taking different workshops, doing journaling around that, energetically leaving a lot behind, and tuning into my heart’s desires to find out what it is I really want. Because the worse I can do is set the wrong goals, or set them for the wrong reasons, only to end up living a reality 12 months from now that doesn’t make me happy. If you need some help reviewing your last year in business and mapping out your content, offers and launches for 2023, I created a mini program for you to do just that. It’s called Epic Biz Year and it’s a series of videos that go together with a workbook filled with strategic exercises and transformative journal prompts that will help you see what worked and didn’t work in your business last year, and what you can do better to bring consistent cash flow, grow your audience, release the most aligned offers and have fun and flow while doing all this. Doors to Epic Biz Year close in just a few days so you can go from planning your vision to actually executing it. Now, let’s move onto today’s topic.  I want to introduce to you a little concept I came up with lately when I realized I wasn’t doing my best as a business owner. I wasn’t creating content that felt aligned, it wasn’t with the best intentions, and sometimes maybe it was more with the goal of selling than serving.