How I Promote a New Offer Without Social Media

If you’re a blogger, you know that we are mostly introverts. We don’t really like social media, except for Pinterest, but it’s more of a search engine. I’ve tried Instagram, I’ve tried all the other things years ago, I’ve seen results, but I just didn’t feel good about it. It didn’t attract the kind of audience I wanted. I don’t want to compete with others on these platforms. It’s about short form content there, which is not my thing. I want to share more value with you every time I show up, and it’s not where I want to spend my time online. And because I don’t consume content on social media, I know there are others like me. So I create my episodes, blog posts and my courses for you. So one of the most burning questions people have is how I promote a new offer without social media. The simple answer is that I use my other channels. Some business coaches might be telling you it’s impossible to make sales or grow your income without social media. But I don’t believe that’s the case. Why Social Media Isn’t for Everyone I think social media is not for everyone and it can be overwhelming to be there if you don’t want to. At some point you might run out of things to say. You might post just for the sake of posting. You might compare yourself to others. This is a pretty big deal on Instagram. You might spend too many hours creating graphics for there, for example, or sharing stories or connecting with other people. But then what’s the result? Did at least one of those people sign up to your email list? Are they going to buy one of your courses? Do you actually have meaningful conversations about business or not? Because if not, it’s just like a free time activity for you to be there. You can definitely keep doing it, but just don’t make it one of your main business activities. Don’t consider it an income generating activity. Leave it for the after work hours. I knew Instagram was not for me, but while I was there in the beginning, I was enjoying it. There was a lot going on. I was inspired to create new graphics. There was engagement. I was using it for promo during my launches and people were actually enrolling in my courses. But eventually it started feeling icky. It wasn’t where I wanted to be even though I had a big following. I enjoyed connecting with some fellow business owners, but that was more for social reasons. Not actually for my business. It was good for branding, for sure, but the people there, just I wasn’t feeling good about it. Here’s why I quit Instagram and what happened months after that. My creative energy was restored. I felt like myself again. I wasn’t giving my energy or power away to others. There also I started following the wrong trends, the wrong people, the wrong experts in the industry. I started chasing goals that weren’t meant for me. Everyone is throwing their numbers around there and it’s easy to compare yourself to others and think you’re behind. But that’s usually not the case. You’re just playing different games. So,