How to Create a Course Framework + How to Price Your Product [High-Value Offers Audiobook, Part 3]

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. The course framework is how the transformation you will provide is going to happen. It’s what you teach inside your program. It’s also what makes it different than other similar products. Let’s create yours. Together with this, in this episode, you’ll learn how to price your course thanks to a simple yet powerful 2-step pricing exercise. Tune into the episode below: Show Notes: * A 4-step process to creating the framework of your program * How to solve all of your students’ problems around the course topic * How having a framework makes you stand out * Examples of course frameworks * Tips to name your framework * What pricing has to do with value * Why market based pricing is a myth * A 2-step exercise to help you price your product right * How to go about payment plans Your Course Framework A framework will bring much more structure, clarity, ease and focus to what you’re teaching. It will be memorable, something that you can call your own method and which will make you stand out from other people in your industry teaching the same. It’s about helping others go from A to B but by following a certain set of steps or principles, or doing it in a way that worked for you thanks to a technique you created, or by building a few new habits or specific qualities that will solve their problems and help them create their dream reality, or following a process that saves them time and is more effective. Let’s see examples. Examples of course frameworks Nothing would be easier than reminding you of the course framework you already saw and which you’re going through right now – The Dream Offer Method. It’s Value > Desire > Action.  I basically gathered all the elements that go into a high-value offer and grouped them into 3 categories, then gave the stages simple names and the framework itself a powerful name. And that’s it. It’s my way of teaching things but also my way of organizing them. Another simple framework I teach inside Bold Business School is Attract – Offer – Earn. I basically listed all the things I want to teach inside the program and the problems I want to solve, and after giving it some thought, decided to divide everything into 3 stages to make it more digestible. Phase 1: Attract is about attracting your ideal clients and forming relationships with them through content and email marketing. Phase 2: Offer is where you design the dream offer for these people. In phase 3: Earn, you launch it, sell it with confidence and earn your first money as a course creator. All this can seem overwhelming, but the 3-stage method Attract-Offer-Earn makes it more digestible. I named it this way because the words are simple and positive, and to create some flow,