How to Promote Your Self-Published Book to Maximize Revenue

Welcome to another one of a series of episodes on writing and self-publishing your own book. Now we’ll talk about the marketing – how to promote the book once you’ve written it and published it on Amazon. Listen to the episode or read the article below: Show Notes: * the main elements of your book marketing strategy * ways to spread the word about your book on different platforms * how to promote your book on your blog * how to market your book to your email list * what happens when you publish more books * how to use one book to promote others Mentioned: * The Passive Income Blog Boss [free course] * ConvertKit [email marketing tool] Transcript There are many retailers in the self-publishing industry and way too many other smaller platforms where you can try and present your book in front of a new audience. But the biggest one is Amazon. That’s where your book is directly shown to every person who wants to buy eBooks and read online. And you’ve got a pretty good chance of seeing it become a bestseller if you follow the right steps and strategies and promote it well. Let’s dive into the different ways to promote your book. The big picture The book marketing process can be long and boring for some and usually starts weeks before the date of the launch. Some authors prefer to let people know what they’re working on before they’ve even started writing their first book and self-publish it. You can run a book marketing campaign and collect emails long before you’ve published it. Then on the day of the launch, you let people know so that they can get it. That can lead to many sales on day one. If you’re on Amazon, that will put you on top of the list in your category. Make sure you start your own blog and write content on the topic so you can have an audience and promote your book to it. You can check out my free course The Passive Income Blog Boss if you want the exact steps on how to do that. Next, email marketing is a big part of your online business, building an audience and selling products.  To have a newsletter, you’ll need an email marketing platform that will help you create opt-in forms, get readers on your list, send out emails, manage subscribers, and more. One of the best email marketing solutions is ConvertKit, it’s what I use and recommend. Another thing you can do is leverage Pinterest. It’s one of the best social media platforms and like a search engine on its own. It can bring hundreds of thousands of views to your Pins. Imagine how many of these people can then visit your blog and check out your products. Ask your audience One thing I love about online business is that as lon...