How to Scale as a Blogger and Add a New Income Stream to Your Business

Free and Fearless - A podcast by Lidiya Kesarovska

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Hey and welcome to the new episode. This one is for the bloggers in my audience who are looking for something more, for the next stage of their business journey, for more excitement in their work, for a challenge even, for a way to help more people with their content, and – of course – for more profit. Tune into the episode below: Mentioned: * Bold Business School Transcript Today I want to talk to you about my favorite way to scale your blogging business and take things further, assuming you’ve reached a certain point as a blogger and are ready for something more. That means you have your site set up, are publishing content consistently, have online presence, know your niche and ideal reader, have an email list, and all the basics are in place. You’re earning a bit from your blog or even have a full-time income, and have time and desire for more. What I’m going to recommend is what I did. It’s a chance for you to enter a new industry, scale your business, add a new passive income stream, and grow as a person thanks to the challenges that come with this move. I’m talking about becoming a course creator. Adding a digital product such as an online course and selling it to your audience. Helping people actually achieve a specific result thanks to it, and changing their lives while getting paid for it. Now, here are some things that might come to mind when you hear this, and why they shouldn’t be an obstacle. 1. You think you don’t know the first thing about online courses and don’t have the expertise. Well, chances are it was the same when you started your blog, but you figured it out, or took a training or followed some free guides and did the work. Eventually you got better at it and now blogging feels easy and you can even teach others how to do it. The same goes for any business model and I’m an example of that. I also didn’t know anything about courses but now have many programs and trainings, thousands of students have enrolled in them and I’ve helped them create actual tangible results. As for expertise, your program will be about what you’re already teaching through your blog. So you have the experience, the knowledge  – even if you only teach beginners, the confidence, the step by step process probably, and have attracted people interested in that. Why not give them another way to work with you, a way to actually get your specific process for achieving the result and receive it in an organized way, such as lectures and exercises inside a course? If you want help with every single step of the process of creating and launching your course, I got you. Doors to my signature program Bold Business School just opened again and you can get in till March 31st. It opens only a few times a year so make sure you check it out. Here’s the link. I walk you through the process of outlining your program and validating the idea,