Idea Validation + How to Pick Your Course Name [High-Value Offers Audiobook, Part 6]

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. In this part, we cover another important step of creating your high-value offer – making sure there’s demand for your course topic, also known as idea validation. What I’m about to share with you is basically market research but in a much more casual, genuine and intuitive way than what you might be used to. The goal is to check if there’s demand for your course before you create any content for it and before the launch.  Now, you’ll learn about the two main ways to ensure you’re working on a course that will sell as well as five methods for naming your course. Tune into the episode below: Your Course Name Below, you’ll see five methods for naming your course and can choose the one that feels right for you. If you really focus and then write your ideas down, you’ll be able to come up with your epic course name and subtitle today and never think about it again. Method #1: The descriptive name The first approach is to pick a name that describes what your course is about, what it does or who it’s for. It can be a How to title, one that simply states what you’re going to teach, or 2 or 3 words that describe the main topic. My Blog Audit offer, for instance, is just what it promises and the subtitle says: ’Get a professional audit of your website and blogging strategy + a growth action plan’. Method #2: The results name Another option is to pick a course name that focuses on the desired result such as who people want to become or what they want to have, and more specifically – on the journey from where they are now to where they want to be. Method #3: The framework name Next, you can use your framework’s name or something similar. An example is The Dream Offer Method. Other cool words you can use include formula, system, strategy and process. My main blogging course was once called Financial Freedom Through Blogging, which described its benefit and what it teaches. But I later changed it to Blog to Biz System.  Method #4: The academy name Another way to come up with the best name for your course is what I call the academy name. Bold Business School is an example of this. Add a word such as school, academy or university and you’re done. But that usually means it’s a bigger program, one that helps with many problems, not just a mini course. Method #5: The keyword + power word This is one of my favorite combinations. If nothing else worked for you, this will.