Social Media is Draining Me. Here’s What I’m Focusing on Instead

Are you feeling drained by social media? Do you feel like you’re posting because you have to? Do you avoid opening the app and then feel guilty knowing you need consistency to build your audience and engage with people? Does it bother you how much others are posting, how they always seem to have so much to say and everyone loves their content? Well, you’re not alone. In today’s episode, I share what I’m doing about it so I don’t rely on algorithms, short-form video and lack of authenticity. Tune in below: Show Notes: * What’s changed about Instagram * A type of business owners that scale thanks to IG * What I’m doing instead * How I’m making my business more interactive without socials * Where to promote your stuff, if not on socials * The price we pay for endless scrolling * My take on cold DMs * A quick way to see if IG is working for you or not Transcript I’m in this period again, mostly with Instagram which became my main social channel for business in the last 2 years. But I’m exhausted, I’d rather delete the app and never open it again than continue showing up when I don’t want to. I know so many business owners who are experiencing the same. And hey, we are supposed to be the people who know how this works, have tried all platforms and chosen the best one for them, know how to deal with imposter syndrome, and who keep engaging their people on their main channels. But Instagram changed, I think you’d agree. The algorithm changed in a way I don’t like too. Each app has the goal of keeping you there for as long as possible. And yet I’m an advocate of living your life away from your phone, of only consciously opening Instagram and any other social when you have something to say, want to connect with someone or just wanna quickly see what your favorite people are up to. Why would you stay there any longer when there’s so much else you could be doing with your time? Sadly, I’ve also noticed how more and more people who scale quickly on Instagram aren’t actually giving good advice, stay on the surface with their content, repeat what everyone else is saying, and simply do what gets clicks. I don’t get the Reel trend either but it’s what Instagram wants us to do, and it wants us to create a lot of it. I’m not into following trends just to chase followers. These short videos don’t provide much value, and yet they are perfect for the short attention span of users. I’m still a lover of taking courses, doing mindset work, writing and reading blog posts, recording podcast episodes and emailing my list. So this is where you can find me. There I go deep, I cover whole topics, I teach step-by-step processes. The content is evergreen, people can access it any time. It’s not a 60-second video and it doesn’t disappear in 24 hours. It doesn’t just share one quick tip without telling you how to apply it to your life and without sharing actual examples of how I’m embodying what I teach. On Instagram, people want immediate access to the answer of 1 question they have, yet most don’t take action on it. They want quick tips and shortcuts and to earn big money.  The type of business owners that scaled thanks to IG