The 1-Year Blog Experiment, When to Call It Quits & My 2 Niche Sites
Free and Fearless - A podcast by Lidiya Kesarovska
I got a notification the other day that it’s time to renew the domain for my second blog. I also remembered there was another domain I purchased a year ago and which is about to expire in 2 months, but I’m not going to renew it. So that made me realize once again why it’s so important to give your new blog at least one year. In this post, I’ll share why, I’ll tell you a bit more about those two sites, their growth and earnings or the lack of any results, and how I approach starting new blogs. So many new bloggers give up on their site in a few weeks or a few months and never renew their domain, but they also miss out on so many opportunities that are only possible once your website gets some traction, which requires at least one year. So let me use those two blogs as an example. I won’t really mention the names because that’s not the point. I do share that in detail inside the membership though. That’s Fearless Bloggers. Inside the monthly income reports I publish there, I share the exact vision I have for my blogs, the traffic I get, the growth of the Pinterest accounts, the revenue, and any other metric that matters. Just to be clear, these two sites I’ll talk about now are not my main platform. That’s always been LetsReachSuccess.com. I started it in 2013 and there’s a lot going on there. But now we’re talking about two new and small sites, which of course is something most new bloggers can resonate with. So let’s dive in. Blog #1 The first one was initially created for the promo of my program for course creators called Bold Business School. I created a special freebie for that. So I added opt-in forms on the site. I designed it well. I shared my story on the about page. I published pages that shared more about the program such as frequently asked questions, one about the modules, the bonuses, a contact page, and so on. That’s because I had big plans for that program, but things went in a different direction. It didn’t become such a big thing that I needed a special website for it. Then I had the idea of turning it into a blog on business topics and experimenting with AI content on it. And I started seeing results thanks to publishing articles consistently. Thanks to sticking to a few topics, optimizing the content well, and growing a separate Pinterest account for it that is actually doing pretty well. This year I had the goal of monetizing that site and I’m already earning a bit from it every month from ads, but also I successfully landed 2 sponsorships for it. One was even for a big amount. So I have a number in mind in terms of yearly revenue for 2024 that I’m aiming for. I’m also growing the traffic and trying to stick to a consistent publishing schedule. As I’m already seeing results and because I already made some money from it, I’m definitely keeping the site. I’m very excited to see where it can take me a year from now when the current content actually starts ranking well i...