The Ideal Blog Traffic Formula

I have a very simple blog traffic formula and it consists of 2 components. Learn what these are and how to leverage both to bring visitors to your site and grow your income. Tune into the episode or read the transcript below: Show Notes: * My simple blog traffic formula * Optimizing a blog post for search engines * SEO tasks for bloggers * What Pinterest can do for your blogging business * How to get traffic from Pinterest to your blog Transcript Now that I’m back to mostly blogging and growing the traffic of the website, I decided to also share a bit about it on the podcast. I have a very simple blog traffic formula and many other people swear by it too. There are 2 components and they can help you get both long term and short term traffic, improve your blog’s reputation, grow its income, and diversify your traffic so you don’t rely on one platform or on algorithm updates. This is mainly for bloggers as we’re talking about written content. And the 2 parts of that formula are organic traffic from Google and Pinterest. They are a killer combination and both are things you can learn from scratch and see progress with. The first can take much longer though, both to learn and to see results from. While the second can happen much faster. Let me talk about each a bit more. Organic traffic depends on SEO, or search engine optimization. That means you write articles on your blog and optimize them for search engines so they can rank high any time someone searches for a keyword or phrase related to the topic you covered. This leads to clicks on those articles and if you did your job well, people will actually read the whole thing, and ideally check some other things on your website and sign up to your newsletter. From then on, you can start forming a relationship with them, educating them more on the topic, giving value for free, and eventually make an offer they can’t resist, such as a digital product or a way to work 1:1 with you. What I just described is the customer journey, one version of it at least. It’s the journey from the moment someone hears about you, which in this case is by stumbling upon your article, to the moment they know, like and trust you enough to become a customer. How to rank in search engines is quite a big topic and should be studied a lot. I teach that in my course Blog to Biz System. Optimizing a blog post is one part of it and it’s about picking a keyword and creating the best and most well-optimized article Google has seen on the topic. The keyword should have just enough monthly searches not to be too competitive and popular but also to be in demand, meaning that enough people search for it so it makes sense for you to put the effort into creating the content. Optimization is about more than just including the keyword in the title, in a subtitle, throughout the text, in the meta description and in the image.