Using Your Content to Transform Lives

Free and Fearless - A podcast by Lidiya Kesarovska

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Learn what the content that transform lives looks like, how it does the job, how to know if you’re meant to create it, and my journey so far: Mentioned: * Bold Business School Transcript If it wasn’t for the books, blogs, podcasts and courses that I’ve used as sources of inspiration and for life advice, I don’t know where I would be today. They’ve helped me shape my mindset, let go of so much, see what’s possible, aim higher, acquire skills, understand complex concepts, get to know myself better, tap into my zone of genius and also help others through my work. None of that would be possible if the creators of that information listened to the naysayers, didn’t follow their destiny, didn’t listen to their intuitive nudges, followed the crowd, didn’t dare to express their feelings or share their work with the world. But a lot more content wasn’t created for those exact reasons, and I hope you don’t spend another year doing that. If there’s a topic that’s dear to your heart, if there’s a message you wanna share, if you’re a creative, if there are things you wanna speak up about, it’s one of your missions in life to do just that. There are challenges on the way, sure. You’ll have to deal with your inner critic, with the opinions of others who project their fears and insecurities and unrealized dreams. Then with the judgment that might come from some people on the Internet, the discomfort of putting yourself out there and being vulnerable, being in the spotlight, knowing you can fail or be rejected. Not getting paid for your work for a long time and doubting your abilities. That’s heavy. But nothing’s heavier than keeping inside all that’s meant to get out of you and be shared with others. The way I did this was writing.  First, I did it the old school way. Then I began thinking of starting a website and publishing my posts there. I finally did it back in 2013 and it became one of the best forms of therapy, my first very own project in this life, a safe space to be who I really am, and the opportunity to attract like-minded people, something I desperately needed at the time. I had to overcome the barriers to starting a website. To not talk about it to anyone so I can actually get it done. To see where it takes me and feel good about it. Later, I had my audience of readers. That was before the website was even self-hosted and monetized in any way. People were reading my content and leaving meaningful comments. With some I connected via email and discussed the topics further. My work then was solely around personal development. Something that to this day is what keeps me alive and lets me wake up with excitement even when everything seems to be going in the wrong direction. I followed passion for this project, and it took me further than I imagined. But it wasn’t a smooth ride. It wasn’t just about starting that site and writing whenever I feel like.