When to Close a Program and Retire an Old Offer

Welcome back to the show and let’s talk about retiring existing offers and closing old programs even if they are working well, earning you money and helping people. It could also mean not offering a service anymore, completely changing the direction of your business, re-structuring your product suite and not knowing what’s next. A lot of mixed feelings come with this and there might always be self-doubt even after the action is taken. But if that’s something you’ve been thinking about for some time now, it’s probably the right next step for you and your business, and it can lead to your next evolution. Listen to the episode or read the transcript below: Transcript I wanted to cover this topic now as I’ve decided to retire one of my courses – $1K Blogger. If you have enrolled, you will still have access to the content, but the program won’t be available for new students to join anymore. If you’re an affiliate of it, you might want to remove the links mentioning it or link to Blog to Biz System instead (which is my signature blogging course). I like keeping you up to date with what’s going on around here, so here are the reasons why I’m doing it. Why I’m closing down one of my courses Having many offers, even if they are automated, can turn into energy leaks. Meaning your precious energy is going in multiple places and that prevents you from giving your all to one thing and making it as good as you can. It’s confusing to have two blogging programs that teach the same and explain the differences, so by removing the offer I’m simplifying my offer suite. That one thing I’ll focus on in this case is Blog to Biz System, my first course and my biggest one for bloggers. $1K Blogger was created as smaller and more affordable version of it and since then thousands of students have enrolled in it. But it doesn’t feel aligned anymore. I’m currently in the process of updating Blog to Biz System. But I won’t be doing the same with $1K Blogger. It takes a lot of work to update a course, improve its quality, and keep it up to date. So my energy will go into the more important program and the doors to the other one will be closed. I also want to turn Blog to Biz System into more than it is. It will become a more actionable course than it currently is, I wanna make it easier to go through. I want you to go through the ‘create your blogging strategy’ and ‘start your blog’ (which are the first 2 phases of the whole process) as quickly as possible so you can get to the real deal – blog traffic, content creation, and monetization. These are the things that will move the needle forward.  Too many aspiring bloggers stay stuck in the phase of picking a niche, or a blog name, or choosing the right hosting provider, or designing their blog. No. None of that matters that much, it shows mental blocks that you aren’t willing to overcome. The sooner you go through that, the sooner you’ll get into the real action and that’s where your real education begins – optimizing and pu...