Your Course Sales Page + Final Offer Decisions [High-Value Offers Audiobook, Part 10]

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. In this part, we’ll talk about what to include on the sales page of your online course and how to organize the different elements. You’ll also get a sales page template. In addition, we’ll cover a few decisions that need to be made about your digital product business related to having one offer vs multiple ones, evergreen courses, and the ascension business model.  Tune into the episode below: Your Sales Page Template * Bold Statement * Does any of this resonate with you? * I’ve been there… * Your story * Imagine if your reality could look like this… * Introducing the product * Let’s take a look inside the program * Button * Testimonial * I heard you like bonuses * Total value of bonuses * Button * Testimonial(s) * About me * Guarantee * FAQ * Testimonial(s) * Closing letter * Button The Bold Statement After the title and subtitle of your course (and maybe a visual on top, depending on how you want to design the page), I like to include what I call a bold statement. That’s one or two sentences that grab attention. You can use a big font. This is the first thing people will see and it will evoke emotions in some way. I usually use a ‘what if’ sentence that challenges the reader and makes them imagine something wild and believe it’s possible. Here are examples from my different courses: You don’t need to spend another minute creating content that’s not aligned with your soul! [Fearless Content] It’s time to stop doing 95% of the activities and focus on the 5% that can actually GROW your blog. [Blog Audit] What if brands were pitching you on a daily basis, you get paid in advance, make all the rules, don’t sell yourself short, keep providing value to your audience, and earn a few thousand dollars a month on top of your current blog income? That’s what blog sponsorships can do for you. [Blog Sponsorship Boss] What if changing your relationship with money was the key to unlocking unlimited wealth and abundance in your life and business? [Money Magic] What if you could earn an extra $1,000 every month while at your full-time job? [$1K Blogger] Your blog has more earning potential than you think and it’s high time you tapped into it.