108 - The 4 Pillars of Pricing with Ruth-Joy Connell

 Everyone in business is in the business of sales. Learn all about survival vs strategic pricing,  her 4 pillars of pricing, validating the market and how to attain and retain clients. If you've ever been fearful of increasing your pricing, or wondered what it takes to do so? In this episode, sales  expert Ruth-Joy Connell, shares exactly how to do this.Take Ruth-Joy's 'Am I Ready to Charge 5 Figures' Quiz here Find Ruth-Joy on LinkedIn Listen to Ruth-Joy's The Profit Scale podcastSupport the show