138 - Selling to Gen Zs & Securing Brand Deals with Tiara Willis

The "Influencer’s Influencer" Tiara Willis, who took over the influencer world at the age of 14,  speaks from the heart about her personal experiences becoming the face behind many beauty and makeup influencer campaigns and a voice for women of color in beauty. Upon graduating high school with high honors at the young age of 16, Tiara had already built a social media empire providing tips, insight, and info to her loyal followers (previously @makeupforwomenofcolor).  Now, with half a million followers across platforms, at the age of 21, Tiara is a licensed esthetician and internationally renowned beauty and skincare influencer who has worked with CeraVe, Nissan, Target, L’Oréal, Ulta Beauty, POPSUGAR x Garnier Green Labs, Paula’s Choice, Topicals, Harvard University, Burt’s Bees and multiple collaborations with Twitter including Twitter Spaces and InStyle to name a few. Support the show