#56: Strategies for Building a Successful Podcast – Ashley Morris

This week, my guest Ashley Morris, a podcast consultant, and I dive into the world of podcasting, from discovering a passion for podcasts to the intricacies of hosting, co-hosting, and monetizing a podcast.We discuss common mistakes new podcasters make, the importance of authenticity, and the benefits of collaboration. Ashley shares unique ways to market your podcast effectively, the significance of building trust with the audience, and the balance between guest interviews and solo content.Ash is not only a colleague, but he’s also a very friendly and generous person from whom you can learn a lot when it comes to podcasting.Needless to say, I’m very excited for you to listen to this episode, even if you’re not planning on launching your own podcast, because Ash shares some ideas you can apply to your content right now, as well as ways in which you can leverage podcasting without having your own show.Enjoy this week’s episode!Takeaways:Podcasting builds trust better than any other media.Authenticity is key to connecting with your audience.Co-hosting can enhance content and creativity.It's important to be an active listener during interviews.Sharing valuable content can lead to paid opportunities.Here's where you can connect with Ashley:PodcastLinkedIn_______________________________________Let's connect on LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can donate and support this podcast here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠Thank you and see you next week! Hosted on Acast. See acast.com/privacy for more information.