All The Wire Founder Tori Gonzales: How To Make Your Mark

Five years ago Tori and her sister Desiree founded the personalized hand-stamped fashion accessories label to tell people’s stories. Today the company is in stores all over the country and has outfitted celebrities from Miranda Lambert to the Duck Dynasty ladies. Tori gets real — real fast — to talk about the good, bad and ugly sides of small business life and how to push through to find success, authentically. Tips and Tricks Create a dream list of influencers to talk about your company and then design personalized product for them, reach out to them via email or social media and send care packages to them directly. Plan to pour every ounce of your self — and often your savings — into your dream to have a chance at success. You must spend money to make money. Be prepared to do every single aspect of small biz life yourself for a long time and always be a student of your own company to grow.