Fashion Influencer B. Jones Style: How to Successfully and Stylishly Beat to Your Own Drum

The fashion blogger and YouTube star sits down with us to talk about growing her various small business platforms to create a full time job in the noisy influencer space. From her early blogging days in 2007 to pausing her biz to have children and now playing dress up for a living on social media YouTube, Beth Jones talks through all the highs and lows of the fashion world and how to carve out a corner that’s authentically you and pays the bills. Tips and tricks If you rely on social media for your business, don’t be afraid to put yourself out there and be candid with your audience. If you were a realtor, you’d be plastering your face all over town and talking to every person you could! Sometimes you have to take a break and regroup. Beth reflected on her place and perspective in the influencer space while pregnant with her second child and came back refreshed and with a new business plan post-delivery. Direct message, cold call and email people and companies you want to work with to start collaborating with brands and monetizing your company. Many influencers use agencies but Beth still uses the good old fashion forms of communication. Have the right tech tools in your handbag always. Listen to the podcast for her specific gadgets that get the best photos and footage.