Sweet Tooth Hotel Founder Jencey Keeton: The Art of Figuring Out Your Life Path

Jencey Keeton has worn many career hats. She understands how to leverage experiential and social media to generate brand buzz and successfully convert an audience after years at Clear Channel Radio and doing digital marketing for companies such as the AT&T Performing Arts Center and Fossil. She’s a musician at heart and her band Smile Smile has toured with or opened for major acts from Bob Schneider to Loretta Lynn and Ryan Adams. She’s even spent time in commercial real estate. All of these roles laid the foundation for Sweet Tooth Hotel, an experiential creative incubator that flexes her eclectic skill set, creative spirit and deep contacts in the art world. We sit down with the entrepreneur to talk about her seat at the booming Dallas-based business where she handles artist curation, marketing, merchandise and operations as well as her plans for national expansion.