How Frankie’s Bikinis Landed An $18M Investment From Victoria’s Secret, with Francesca Aiello

At just 27-years-old, Francesca Aiello is redefining the swimwear industry. As the founder of cult-favorite brand Frankie’s Bikinis, Francesca has disrupted the industry with its innovative, trend setting and inclusive designs. This year the brand is celebrating its 10th anniversary - with incredible landmark moments like collaborations with Hailee Steinfeld to Naomi Osaka, viral moments like THAT Sydney Sweeney swimsuit in Euphoria, and over 1 million loyal followers. And now, the brand just announced that Victoria’s Secret will be making an $18 million investment in the growth of the business, a deal that’s the first of its kind and will make Frankie’s Bikinis go global. In this episode, Francesca shares the high school experience that sparked her inner entrepreneur, the next big trends in swim, and what it’s like to become a part of the Victoria’s Secret family.   Shop Frankie’s Bikinis here: https://frankiesbikinis.com Sponsors: Millie Marketplace: Millie is offering 20% off your first order with the code: FRIEND at millie.ca Ritual: get 10% off at ritual.com/friend Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Produced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.