Are You Ready for a Recession? With Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave

Roger Hurni is the Managing Partner and Chief Creative Officer at Off Madison Ave. He brings a unique perspective as a behavior strategist, creative visionary, and branding expert to the clients he serves. Roger knows that unprecedented results are achieved by optimizing the three variables of human behavior. This basis is the foundation he uses to develop behavior-changing results for organizations of all sizes. Currently, Roger is a member of the prestigious Walter Cronkite Endowment Board and serves on the global board for the Worldcom Public Relations Group, where he was its past Global Chair. What you’ll learn in this episode: We may be heading into a recession, so now is the time for businesses to prepare. What adjustments should you be making? How can you change your approach to marketing and effectively communicate value to your customers amid a recession? Just as consumer behavior shifted during the pandemic, it’s expected that a recession will also impact behaviors. As a behavior strategist expert, Roger Hurni says it’s likely that consumers will tighten their belts in an effort to save money. As a result of the pandemic, people shifted to online ordering and having food delivered. He says that behavior is expected to continue, but people will be more willing to pick up food instead of paying extra for delivery. Businesses, especially food service establishments, will need to alter their marketing approach since it will be crucial to demonstrate that your product has a higher perceived value at a lower cost compared to your competitors. On this episode of From Persona to Personal, Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave is interviewed by Chad Franzen of Rise25 about ways businesses in the food service industry can prepare for a possible recession. Roger predicts the customers’ mentality will tend to be more cost-conscious and shares ways to emphasize opportunities to provide value, keeping consumer spending concerns in mind. He says it’s important to start preparing now, so don’t miss this episode!