Don't Market Wine Before Its Time With Kate Troc, Managing Director at WineShop At Home

Kate Troc is Managing Director at WineShop At Home, a boutique winery in Napa Valley. Kate leads, supports, and grows a national sales team of more than 300 independent direct-to-consumer wine sales representatives. She has over 20 years of experience in the service industry and offers a fun and memorable wine-tasting experience for guests in their homes. Kate specializes in both live and virtual events that include team appreciation, client acquisition, fundraisers, and more. What you’ll learn in this episode: Did the pandemic force you to radically change your operation so you could stay in business? Now that it’s largely behind us, has your business reverted to its previous mode of operation, or is your “new normal” standard operating procedure?   In 2020, the world changed with the onset of the pandemic. In the subsequent months, many businesses and industries were forced to adapt to stay afloat. Many businesses found these changes difficult but ended up discovering more efficient operations and additional revenue streams. According to Kate Troc, Managing Director at WineShop At Home, that was certainly the case for her business. She adjusted their business model, which opened up new opportunities, including virtual corporate events and fundraisers, and they have come out on top much stronger than they were before. On this episode of From Persona to Personal, Roger Hurni welcomes Kate Troc, Managing Director at WineShop At Home, to discuss the enjoyment of drinking wine with others. Kate’s role includes holding private guided wine tastings inside homes and small businesses. During the pandemic, she switched to virtual events. Now she’s incorporated all the changes into their business model, and she explains how the company is more robust than ever before. They talk about personalizing wine for the consumer, bracing for inflation, challenges she faces, and their favorite wines.