Learning About What Drives a Company With Roger Hurni of Off Madison Ave

Roger Hurni is the Managing Partner and Chief Creative Officer at Off Madison Ave, a marketing agency that uses behavior design as the strategic foundation for brand success. As a creative visionary and brand strategist, Roger brings a unique perspective to the clients he serves. He has regional, national, international agency, and entrepreneurial experience and has been named Interactive Marketing Person of the Year twice by the Arizona Innovation Marketing Association. What you’ll learn in this episode: Does your brand’s communication stimulate your desired behavior from its audience? Have you ever thought about unlocking your brand’s full potential by tapping into your audiences’ desires and motivations?  Off Madison Ave is a behavioral marketing and communications firm powered by behavior design. According to Managing Partner and Chief Creative Officer Roger Hurni, who founded the company over 23 years ago, changing people’s behavior is a blend of problem-solving, creativity, and strategic thinking. He built Off Madison Ave around a culture of continual learning and collaboration. For over two decades, they have provided compelling solutions impacting how people engage with brands. In this episode of From Persona to Personal, Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave joins Chad Franzen of Rise25  to talk about how this marketing agency came about. He talks about the collaborative nature of the agency’s work, what makes it unique, leading with empathy, and how a particular client benefited from working with his agency. Roger also shares why affecting behavior is critical to a brand’s success. Tune in to hear a marketing expert’s unique perspective!