Success Is Just a Hint Away With Kara Goldin, Founder of Hint Inc.

Kara Goldin is the Founder of Hint Inc., a beverage company most known for Hint Water, an award-winning unsweetened water with hints of fruit. Kara has been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs, Fortune's Most Innovative Women in Food & Drink, and EY Entrepreneur of the Year for Northern California. She is an active speaker, writer, and host of her podcast, The Kara Goldin Show, where she interviews founders, entrepreneurs, and other disruptors across various industries. Kara is the author of the best-selling book, Undaunted: Overcoming Doubts and Doubters. What you’ll learn in this episode: Have you ever sought a better option for things you regularly eat or drink but can’t find anything? What did you do? Did you develop an alternative of your own, or did you give up? If you created your own alternative, did you ever consider selling it as a new brand or product?  Kara Goldin wanted an alternative to diet soda, couldn’t find what she was looking for, and ended up creating a whole new beverage category. Many diet soda consumers consider diet drinks a healthy drinking option because of the word “diet” or because it doesn’t contain the sugar or corn syrup found in non-diet sodas. That’s why Kara, Founder of Hint Inc., regularly drank diet soda, figuring it was a perfectly healthy choice. After noticing her metabolism starting to decrease and acne increasing, she replaced diet soda with water and lost twenty pounds in a two-week span. Seeking more flavor, Kara added sliced fruit to the water. When she couldn’t find anything similar in stores, Hint water was born. In this episode of From Persona to Personal, Roger Hurni joins Kara Goldin, Founder of Hint Inc., for a fascinating conversation about how Hint water came to be. They discuss the challenges of introducing an entirely new beverage category, overcoming self-doubt and discouragement from others, how Hint Inc. has evolved, how her company navigated the pandemic, and why offering customers a subscription opportunity has proven valuable. Don’t miss it!