The Beauty of Behavior Design with Roger Hurni of Off Madison Ave

Roger Hurni is the Managing Partner and Chief Creative Officer at Off Madison Ave. He brings a unique perspective as a behavior strategist, creative visionary, and branding expert to the clients he serves. Roger knows that unprecedented results are achieved by optimizing the three variables of human behavior. This basis is the foundation he uses to develop behavior-changing results for organizations of all sizes. Currently, Roger serves as a member of the prestigious Walter Cronkite Endowment Board. And he serves on the global board for the Worldcom Public Relations Group, where he was its past Global Chair. What you’ll learn in this episode: What are your top priorities when marketing your product or service? Is it telling everyone about your offering? Is it showing off what you have for everyone to see? Or is it affecting the behavior of the people most likely to be interested and motivating them to buy? If you want to learn more about influencing customer behavior, you’ll love this episode of From Persona to Personal. Off Madison Ave focuses on changing the behavior of potential customers by using the Fogg Behavior Model, developed by psychologist Dr. BJ Fogg, Founder of the Persuasive Technology Lab at Stanford University. According to Roger Hurni of Off Madison Ave, behavior change happens when three elements occur simultaneously: people are motivated to change their behavior, they can act on it, and they are prompted to do it. Roger is one of the few people who scientifically apply behavior design to marketing. In this episode of From Persona to Personal, we’ve flipped the script, and Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave, is interviewed by Chad Franzen of Rise25 about all things in behavior design and how he uses it in marketing. Roger shares the tricks to determining customer motivation and how it can be effective in making money for your clients and saving them money by preventing unnecessary work. Don’t miss this interesting and informative episode!