Building SRAM

SRAM all started with Stan Day taking on a triathlon challenge back in the 80’s and thinking that there has to be a better way than this whole down-tube shifting method. Twist-shift was his answer and he was able to convince a few friends to leave their good jobs, move across the country and start a business in Chicago and sell their better way. But as successful as the company is now, it certainly didn’t start out that way.