110 - The Real Value of Hotel Micro Influencers (with Flip.to and Navis)

Hotel Marketing Podcast - A podcast by TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier! - Tuesdays

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Still trying to figure out this whole “influencer” phenomena that’s getting more than its fair share of coverage in hospitality blogs? In this episode of the Fuel Hotel Marketing Podcast, we solicit the help of our friends at Navis and Flip.to to discuss the difference between macro and micro influencers, and we look at a case study that illustrates the potential that exists from tapping into the influence of your existing guest. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-110-the-real-value-of-hotel-micro-influencers-with-flip-to-and-navis/