115 - Top 10 Ways To Drive Direct Bookings Before OTAs Put You Out Of Business
Hotel Marketing Podcast - A podcast by TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
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We recently published an article on HotelExecutive.com where we made the argument that over-reliance on OTAs could become an existential problem for hotels if the economy were to take a downturn. Not that OTAs are bad, but many have become comfortable letting the OTAs drive a significant percentage of their demand. In this episode, we dive into the article and discuss its wider implications. READ THE ORIGINAL ARTICLE HERE: 10 ways to drive direct bookings in 2019 - https://www.hotelexecutive.com/business_review/6165/top-10-ways-to-drive-direct-bookings-in-2019 SHOW NOTES:
