158 - Why Consumer Sentiment Is Heading In The Wrong Direction
Hotel Marketing Podcast - A podcast by TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
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Fuel recently released volume 7 of our consumer sentiment study and it's a real eye-opener. Just when we all thought things were heading in the right direction, the cases of COVID began to increase and the mainstream media changed it's narrative to be very anti-travel. This has had a dramatic impact on consumers and their willingness to book a vacation. In this episode, we take a look at the new data and break it down between people who are in favor of masks vs those who prefer to abstain. Check it out: https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-7/ SHOW NOTES:
